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Jon Laurie-Beaumont
Jon LB
Member Since: 3rd Jul 2020
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-Led a digital communications strategy to pivot towards increased focus on software sales in order to increase recurring revenue
-Increased monthly webinar attendance from January 2020 to March 2020 by over 400% through shifting content focus and audience segmentation
-Facilitated a companywide content management system transition (from Salesforce to HubSpot)
-Established new benchmarks for direct marketing campaigns for ongoing performance analysis
-Developed long and short form copy for direct marketing and educational communications across web, social and print
-Refined brand guidelines and designed templates to increase efficient development of creative assets (Adobe Photo Shop, Adobe Illustrator, Canva)

Jon Laurie-Beaumont
Digital Marketing Manager Intouch Insight
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26th Oct 2020

How has consumer behavioural change affected retail?

2020 has thrown everyone a massive curveball in the form of the biggest public health crisis our generation has endured. Specific...
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