Jon Laurie-Beaumont

Member Since: 3rd Jul 2020
-Led a digital communications strategy to pivot towards increased focus on software sales in order to increase recurring revenue
-Increased monthly webinar attendance from January 2020 to March 2020 by over 400% through shifting content focus and audience segmentation
-Facilitated a companywide content management system transition (from Salesforce to HubSpot)
-Established new benchmarks for direct marketing campaigns for ongoing performance analysis
-Developed long and short form copy for direct marketing and educational communications across web, social and print
-Refined brand guidelines and designed templates to increase efficient development of creative assets (Adobe Photo Shop, Adobe Illustrator, Canva)
Digital Marketing Manager Intouch Insight
26th Oct 2020
How has consumer behavioural change affected retail?
2020 has thrown everyone a massive curveball in the form of the biggest public health crisis our generation has endured. Specific...
Voice of the Customer