-Led a digital communications strategy to pivot towards increased focus on software sales in order to increase recurring revenue
-Increased monthly webinar attendance from January 2020 to March 2020 by over 400% through shifting content focus and audience segmentation
-Facilitated a companywide content management system transition (from Salesforce to HubSpot)
-Established new benchmarks for direct marketing campaigns for ongoing performance analysis
-Developed long and short form copy for direct marketing and educational communications across web, social and print
-Refined brand guidelines and designed templates to increase efficient development of creative assets (Adobe Photo Shop, Adobe Illustrator, Canva)