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John Paterson
Member Since: 7th Apr 2012
John Paterson
Partner Tribal Gallery
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5th Dec 2014

How to be a head of marketing: The champion's checklist

Congratulations! You’ve got that new post as head of marketing! You walk into your new offices – now what do you do? You need to find out...
Strategy
14th Nov 2014

How to sell: Fine tune your skills in the five stages of selling

The popular view is that only some people can sell, that salesmen are born, not made. The reality is that anyone can sell, and that the art...
Sales performance
15th Oct 2014

Email marketing: Explaining the power – and risk – of reputation building

In this post social media world, the role of marketing has been transformed: budgets are rising and marketing activity is increasingly...
Technology
8th Oct 2013

Mobile CRM is dead

In five years' time the concept of "Mobile CRM" as a separate entity simply won't exist. As technology matures, features that were once...
CRM
6th Sep 2013

What should your brand build: HTML5 vs native mobile apps

In yesterday's article we provided expert advice on how to plan, build and launch branded mobile apps . While building such apps is easier...
Technology
18th Oct 2012

Choosing CRM in the Cloud: Out of site, not out of mind

To retain ownership and responsibility for business information, brands must assess the data security, storage and management capabilities...
CRM

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