John Paterson
Member Since: 7th Apr 2012
Partner Tribal Gallery
5th Dec 2014
How to be a head of marketing: The champion's checklist
Congratulations! You’ve got that new post as head of marketing! You walk into your new offices – now what do you do? You need to find out...
Strategy
14th Nov 2014
How to sell: Fine tune your skills in the five stages of selling
The popular view is that only some people can sell, that salesmen are born, not made. The reality is that anyone can sell, and that the art...
Sales performance
15th Oct 2014
Email marketing: Explaining the power – and risk – of reputation building
In this post social media world, the role of marketing has been transformed: budgets are rising and marketing activity is increasingly...
Technology
8th Oct 2013
Mobile CRM is dead
In five years' time the concept of "Mobile CRM" as a separate entity simply won't exist. As technology matures, features that were once...
CRM
6th Sep 2013
What should your brand build: HTML5 vs native mobile apps
In yesterday's article we provided expert advice on how to plan, build and launch branded mobile apps . While building such apps is easier...
Technology
18th Oct 2012
Choosing CRM in the Cloud: Out of site, not out of mind
To retain ownership and responsibility for business information, brands must assess the data security, storage and management capabilities...
CRM