As a marketeer I have a passion for bringing science and statistics to the marketing process. The objective being to make every marketing penny count!
This has led to my developing innovative software tools for optimising marketing budget allocation, and customer contacts.
It has also taken me into geek territory with special interests in digital marketing attribution, and understanding the impact of customer contact density.
I started my direct marketing career reporting directly to the legendary Christian Brann, and
I soon found myself working in ground breaking client direct marketing roles at NatWest and LTSB.
Subsequently I became a direct marketing consultant.The first company that I founded, Berry Consulting, was sold to Acxiom, and the second, The Customer Partnership, to greenstone data solutions.
Specialties: applying science and statistics to marketing