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Justine Rouckhout
Justine Rouckhout @ Hello Customer
Member Since: 9th Mar 2016
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As Customer Experience Evangelist at Hello Customer I'm constantly looking for new technologies, trends, facts and figures that have to do with customer loyalty, customer experience and customer surveys. 

Justine Rouckhout
Customer Experience Evangelist Hello Customer
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14th Sep 2016

Your customers are dying to tell you something

When defining business values, companies tend to choose those values they care about. The reason behind this? Companies are proud of the...
Blog
12th Aug 2016

Using the Kano model to understand customer needs

The decisions customers make when buying products and services work at a conscious and subconscious level. The result of that? When you ask...
Blog
5th Jul 2016

Want to deliver great Customer Experience? Start with your people!

Ambitious companies don't rest until they've made their customers happy. To achieve this, many companies work hard on loyalty programs,...
Blog
29th Jun 2016

Why you shouldn't use NPS as the core metric for industry benchmarks

Benchmarking is the process of comparing one's business processes and performance metrics to industry bests. In order to get the best...
Blog
9th Jun 2016

How Osiris Shoes thinks outside the box to maximise customer experience

Osiris Shoes was founded in 1996 by Brian Reid and his team: Doug Weston, Tony Chin, Laura Kim and Tony Magnusson. They realized that there...
Blog
13th May 2016

Why knowing your customers is the key to success

As a company, everything you do has a goal: to get someone to decide to do something that will benefit your company. Is that goal customers...
Blog
10th May 2016

Why Volcom understands customers better than most

Volcom is a lifestyle brand that designs, distributes and markets youth oriented products. The company was founded in 1991 and started out...
Blog
22nd Apr 2016

The ultimate customer service crisis-checklist

Karma's a bitch. It happened to all of us: that one time you leave 1 minute too late for the train station because 'yeah, trains are always...
Blog
8th Apr 2016

Elementality: how the streets and the forest became connected

Element Skateboarding is a well-known and an open-minded lifestyle brand offering footwear, apparel, skateboards, and other accessories for...
Blog
1st Apr 2016

How to make your promotors your brand ambassadors

In a previous blogpost I talked about how important it is to listen to your detractors and why there's no reason to fear them. Your...
Blog
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