Katharine Hulls
VP Marketing Celebrus Technologies
9th Mar 2016
Conquering attribution: Make every interaction count
The customer journey is highly complex - and while most organisations think that they are tackling attribution in order to understand the...
Data
3rd Mar 2016
How to get started with analytics: Let the data tell the story
With CEOs increasingly recognising the value of digital data, marketers are under growing pressure to explore ever more sophisticated...
Data
23rd Oct 2014
Five steps to achieving data-driven marketing
Today, fewer than 10% of companies use their data in a systematic, strategic way. But that will change: 71% of marketers plan to implement...
Data
9th Oct 2013
Three steps to engagement: How to turn a customer into a fan
Having completed Steps One and Two , an organisation will have a much deeper insight into how individual customers like to interact with...
Ecommerce
2nd Oct 2013
Three steps to engagement: How to turn a purchaser into a regular customer
For the second instalment of our “Three steps to improving customer engagement and enhancing the customer experience” series we will take a...
Ecommerce
23rd Sep 2013
Three steps to engagement: How to turn an unknown browser into a purchaser
Even with the plethora of data available about website visitors today, when a potential customer arrives on a website for the first time...
Ecommerce
3rd Sep 2013
Customer service: Why is there a glaring gap between strategy and reality?
From the pure play online retailers, through catalogue to multichannel retailers, the mobile consumer is becoming ever critical. Yet recent...
Management
20th Jun 2013
Omnichannel marketing: So much more than just mobile
Katharine Hulls outlines the key steps organisations can take to address the multi-device conundrum and gain real understanding of...
Channels
21st May 2013
Four ways to make the digital database marketing dream a reality
Historically, the disciplines of web analytics and database marketing were individually regarded as highly valuable, but each approached...
Data
20th Dec 2012
Reaping rewards from one-to-one real-time personalisation
Katharine Hulls from Celebrus Technologies , explains how to create marketing messages that are both relevant and personalised. Relevance...
Strategy