Member Since: 28th Nov 2015
23rd Oct 2012
Use the Force.com: FT forges path to the social business
Dr Katy Ring of K2 Advisory examines how the Financial Times is using Force.com to evolve into a social business. Peter Coffee, Salesforce...Technology
12th Jun 2012
Social Media - not to be added to the status quo
We know from the K2 Advisory CIO Research Forum that when a request for social media tools is made the main question asked by IT...Engagement
8th May 2012
Is Siebel the first giant to be toppled by the rise of SaaS?
Over the past week or so there has been some debate about IBM’s decision to migrate from Siebel to SugarCRM . The reason is that this is...CRM
27th Apr 2012
Social media: Huddle helping CIOs with that synching feeling
Dr Katy Ring of K2 Advisory speaks with Alastair Mitchell, CEO and co-founder of Huddle, about the concerns identified by CIOs adopting...Engagement
29th Feb 2012
CIOs: Marketing's control of the IT budget needn't spell disaster
If marketing is taking more control of the budget, the CIO is arguably losing parts of his/her empire. Is this a challenge or an...CRM
16th Nov 2011
Should social CRM solutions run as stand-alone services?
Dr Katy Ring of K2 Advisory , explores whether hybrid computing models are too expensive to be taken seriously - using social CRM as a case...CRM
24th Sep 2010
Is it time for a rethink at Salesforce.com?
Is Salesforce.com in danger of becoming typecast as providing solutions for a siloed part of the business organisation when its technology...Technology
3rd Aug 2010
Marketing and social media: Is Chatter all talk?
Dr Katy Ring and Kate Hanaghan discuss the marketing department's need for social media tools - and explore whether Salesforce.com's...Engagement