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Kaylee Boulton
Kaylee Boulton
Member Since: 4th Jan 2022
Blogger
Kaylee Boulton
Director of Behavioural Science​ Hotspex
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16th Feb 2022

Practical behavioural science's role in CX

It is not uncommon for popular and established brands (like Apple and McDonald's ) to apply behavioural science to expand their value to...
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