Keith Schorah
Member Since: 29th Apr 2010
Managing Director at Maru/Syngro - passionate about enhancing customer experiences.
Maru/SynGro is a leading Customer Experience technology company providing next generation Customer Experience reporting, analytics, and performance management software to empower enterprises with the customer insight they need to drive profitable action. Our global clients integrate omnichannel customer feedback with financial, operational, and CRM data to make business improvements of unambiguous value.
Our clients collect and act on customer insight from more than 80 countries and in 30 different languages.
Managing Director Maru/SynGro
8th Jan 2013
If you want to make a shift change in driving improvements in your customer satisfaction scores then your CEM program must target the “...
Blog
30th Oct 2012
There is a common misconception amongst large companies that the customers from whom they get steady orders are loyal. There are many...
Blog
25th Sep 2012
It is no accident that customer satisfaction and share of wallet are correlated. Closing the loop not only bullet proofs customers from...
Blog
10th Sep 2012
Few companies, indeed less than 10% can state that they have successfully transformed their business to become customer centric. Whilst...
Blog
25th Apr 2012
Inviting customer feedback sounds like the right thing to do. However we know that when a colleague says “Joe I want to give you some...
Blog
29th Mar 2012
We’ve all heard the story of the cleaner working at NASA in the 1960s when asked by John F Kennedy what his job was replied “my job is to...
Blog
12th Jan 2012
In the final installment of our 12 trends in Voice of the Customer for 2012 we discuss the grow of social and how organisations will begin...
Blog
5th Jan 2012
This Part of our Voice of the Customer trends for 2012 looks at measurement, increased speed and full service suppliers. Measures and...
Blog
19th Dec 2011
The Next Installment in our series of 12 Trends in Voice of the Customer for 2012 looks at the crunching large amounts of data and...
Blog
12th Dec 2011
Throughout the next year Voice of the Customer programs will continue to grow in both innovation and adoption. Within this series of 4 blog...
Blog