Kevin Tan
Member Since: 28th Nov 2015
29th Feb 2016
Six myths about audience data and programmatic
In a digital landscape inundated with ads, there is growing pressure for advertisers to reach their target audiences. Publishers are also...
Data
3rd Nov 2015
Facebook's demand-side platform: It has the data, does it have the trust?
News that Facebook is planning to release a demand-side platform (DSP) next year confirms what those of us in the industry have known since...
Strategy
16th Jun 2015
Programmatic marketing - top tips to get you started
If you haven’t heard of programmatic marketing , it might be a fair question to politely ask if you’ve been living under a rock of late...
Data