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Kevin Tan
Member Since: 28th Nov 2015
Kevin Tan
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29th Feb 2016

Six myths about audience data and programmatic

In a digital landscape inundated with ads, there is growing pressure for advertisers to reach their target audiences. Publishers are also...
Data
3rd Nov 2015

Facebook's demand-side platform: It has the data, does it have the trust?

News that Facebook is planning to release a demand-side platform (DSP) next year confirms what those of us in the industry have known since...
Strategy
16th Jun 2015

Programmatic marketing - top tips to get you started

If you haven’t heard of programmatic marketing , it might be a fair question to politely ask if you’ve been living under a rock of late...
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