LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchWebinarsPodcastsGlossaryBrand news
CX Leader of the Year 2022
2022 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Kieran Kilmartin
Member Since: 28th Nov 2015
Kieran Kilmartin
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
4th Sep 2013

Social media ROI: Six ways it can be done!

Millions of dollars are being invested by organisations to develop social media communications programs, and social media spending, as a...
Strategy
10th May 2013

Big Data: There's too much stinking thinking from CMOs

Right now, CMOs often use bits and pieces of Big Data to just do more of the same, more often and more aggressively. But it can do more...
Data
8th Nov 2012

Building loyalty: From cross-channel to agile use of channels

Any marketers worth their salt will readily quote the mantra that winning new customers is five or six times as costly as retaining...
Loyalty
25th Jul 2012

Disconnected customer communications: The new rules of engagement

Kieran Kilmartin from Pitney Bowes Software outlines how organisations can achieve effective cross-channel communication with customers...
Channels

Most read this week

Engagement
19th Jan 2023

How Barnes & Noble has turned around its fortunes

by
Neil Davey
Any Answers comment Icon 6
Barnes & Noble

Trending

Engagement
19th Jan 2023

How Barnes & Noble has turned around its fortunes

by
Neil Davey
Any Answers comment Icon 6
Loyalty
7th Feb 2023

7 CX questions that only 10% of brands can answer

by
Colin Shaw

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
Linked Twitter icon Linked Facebook icon Linked LinkedIn icon Linked Soundcloud icon
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2023 Sift
Sift