Kieran Kilmartin
Member Since: 28th Nov 2015
4th Sep 2013
Social media ROI: Six ways it can be done!
Millions of dollars are being invested by organisations to develop social media communications programs, and social media spending, as a...
Strategy
10th May 2013
Big Data: There's too much stinking thinking from CMOs
Right now, CMOs often use bits and pieces of Big Data to just do more of the same, more often and more aggressively. But it can do more...
Data
8th Nov 2012
Building loyalty: From cross-channel to agile use of channels
Any marketers worth their salt will readily quote the mantra that winning new customers is five or six times as costly as retaining...
Loyalty
25th Jul 2012
Disconnected customer communications: The new rules of engagement
Kieran Kilmartin from Pitney Bowes Software outlines how organisations can achieve effective cross-channel communication with customers...
Channels