Member Since: 16th Mar 2011
Business Analyst Exact Software
17th Mar 2011
Nicely done, Gents. Much here to appreciate in the first of this series - even if you aren't a baseball fan.
I'll quote Esteban as starting point for the cental takeaway, "There is not going to be a social CRM vendor that is going to show up out of nowhere and change the world. The way we do things works and then we just need to add social to it."
As each of you noted well, the strategies for adding social to business will evolve as we create more case studies, gain a better understanding of the analytics possible with less structed data, and note the trends in which pieces customers and vendors do purchase. But, we're not nearly there yet, and are still filtering through much 'social for the sake of social' buzz from vendors and customers alike.
It's refreshing to hear consistency even within your different perspectives: social tools need to solve real business issues and enhance specific business goals.
Looking forward to more in the rest of the series.