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Lauren Hogg

Lauren Hogg, Comarch
Member Since: 4th Jul 2017
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Lauren Hogg is the UK Marketing Manager at Comarch, a global software manufacturer, integrator and IT business solutions provider serving large enterprises. Specialising in traditional and digital B2B marketing in loyalty, CRM and telecommunications, Lauren is an experienced marketer with a demonstrated history of working in the computer software industry.

Lauren Hogg
UK Marketing Manager
Comarch
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13th Aug 2018

How to use voice-activated devices for loyalty

Businesses are just starting to explore the possibilities of voice-activated devices like Amazon’s Echo and Google Home. It’s clear that...
Blog
16th Aug 2017

What stops customers from using loyalty rewards?

Businesses use loyalty programmes, free gifts and other benefits to reward customers for their loyalty – but consumer behaviour is evolving...
Blog
8th Aug 2017

What makes a loyalty programme effective?

Comarch’s recent study on the future of shopping identified emerging trends in the European retail market. The study found that 71% of...
Blog
5th Jul 2017

How digital interactions deliver in-store purchase

As retail shopping experiences adapt and change, so must retailers’ interactions with their customers. Technology changes rapidly, and...
Blog

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19th Apr 2019
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