I appreciate you bringing into the discussion the "way information is shared with customers", particularly in the insurance industry.
I honestly feel they do it on purpose. However, other companies started to pay attention and are starting to convey clear, straightforward messages...and customers are following them...Progressive comes to mind...very easy user experience, from a full digital experience to being able to quickly understand what is covered and what's not.
Buy the way, i recently contributed to an article about customer onboarding and how customers are looking for digital experiences and I would like to leave it here, if someone is interested in the topic:
I appreciate you discussing the topic "loyalty" since I think many companies today are focused on transactions alone. We have realized our most loyal customers become loyal customers by us taking the time to get to know them and their needs, and of course proving we care about them.
The revenue coming from these customers is 3x higher, not to mention working with them is much easier.
We have understood companies need to start building trust from day one; client onboarding is essential for example. We have recently put an article together that discusses this topic. I leave it here if anyone wants to take a look.
My answers
I appreciate you bringing into the discussion the "way information is shared with customers", particularly in the insurance industry.
I honestly feel they do it on purpose. However, other companies started to pay attention and are starting to convey clear, straightforward messages...and customers are following them...Progressive comes to mind...very easy user experience, from a full digital experience to being able to quickly understand what is covered and what's not.
Buy the way, i recently contributed to an article about customer onboarding and how customers are looking for digital experiences and I would like to leave it here, if someone is interested in the topic:
https://virtusflow.com/onboarding-new-clients-the-right-way/
Thank you for this article.
I appreciate you discussing the topic "loyalty" since I think many companies today are focused on transactions alone. We have realized our most loyal customers become loyal customers by us taking the time to get to know them and their needs, and of course proving we care about them.
The revenue coming from these customers is 3x higher, not to mention working with them is much easier.
We have understood companies need to start building trust from day one; client onboarding is essential for example. We have recently put an article together that discusses this topic. I leave it here if anyone wants to take a look.
https://virtusflow.com/onboarding-new-clients-the-right-way/
Thank you for this article.