lbedgood

Member Since: 22nd Jan 2015
Blogger
As V12's VP of Marketing, I have a deep understanding of today’s data-driven marketing environment, including key components such as omnichannel marketing, marketing data assets, technology and analytics to drive business performance. I have developed my skill-set to support customer relationship-building, lead generation goals, content marketing techniques, and inbound and outbound marketing methods.
About V12
As an omnichannel data powerhouse, V12 combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel. www.v12data.com
VP of Marketing V12
30th May 2019
Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key...
Blog
30th May 2019
The Ultimate Guide of Digital Marketing Statistics Every Marketer Should Know Digital marketing continues to grow. Consumers use multiple...
Blog
20th Jun 2016
Even though it can be an exciting and happy experience, moving is still ranked as one of the top 5 most stressful life events . On the one...
Blog
17th Jun 2016
Why consumer-generated content is key for today’s retailers Here are three ways to enhance marketing with consumer content. As marketers,...
Blog
7th Jun 2016
Retailers, like many industries, have been focused for some time now on understanding, targeting, and converting millennial shoppers. They...
Blog
27th May 2016
A Marketer’s Guide to Using Data Data is one of the most important assets in the marketing mix. Data-driven marketing delivers results in...
Blog
27th May 2016
Let Your Data Guide Your Marketing – 5 Ways to Transform Your Business with Better Data Marketing data lies at the foundation of every...
Blog
24th May 2016
Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email...
Blog
19th May 2016
As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang...
Blog
16th May 2016
Getting Mobile in Retail: Why 87% of Retail Marketers Plan to Up Mobile Spend in 2016 Mobile is taking over retail. Consumers research,...
Blog