lbedgood

Member Since: 22nd Jan 2015
Blogger
As V12's VP of Marketing, I have a deep understanding of today’s data-driven marketing environment, including key components such as omnichannel marketing, marketing data assets, technology and analytics to drive business performance. I have developed my skill-set to support customer relationship-building, lead generation goals, content marketing techniques, and inbound and outbound marketing methods.
About V12
As an omnichannel data powerhouse, V12 combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel. www.v12data.com
VP of Marketing V12
13th May 2016
How to Grow Your Customer Base by Marketing to New Movers According to the U.S. Census Bureau, roughly 40 million people move each year ,...
Blog
4th May 2016
With instant access to information across digital channels, consumers have more choices than ever. They are constantly interacting with...
Blog
3rd May 2016
Customer Reviews Can Improve Your Sales by 5 Times In 2015 it was called “The Age of the Empowered Customer,” now 2016 is deemed “ The Year...
Blog
18th Apr 2016
Thinkstock An Overview of Data-Driven Marketing in 2016 Almost two-thirds of senior marketers strongly agree that data-driven marketing is...
Blog
11th Apr 2016
Digital Marketing for Retail – Are Your Strategies Keeping Up? E-commerce has gone mainstream and the lines between digital and offline...
Blog
6th Apr 2016
The best value for the buck is no longer the deciding factor when choosing between brands. Today we hear more and more about the customer...
Blog
22nd Mar 2016
Leading retailers have made great strides in becoming omni-channel, multi-channel marketing experts. Reaching consumers across multiple...
Blog
11th Mar 2016
Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email...
Blog
7th Mar 2016
In today’s world of faster, bigger, and better, marketing is certainly no exception. As consumers move faster and shop across an ever-...
Blog
1st Mar 2016
The Power of Third-Party Data The first thing to sort out when considering a data strategy is what types of data you have, what types you...
Blog