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lbedgood
Larisa Bedgood, V12
Member Since: 22nd Jan 2015
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As V12's VP of Marketing, I have a deep understanding of today’s data-driven marketing environment, including key components such as omnichannel marketing, marketing data assets, technology and analytics to drive business performance. I have developed my skill-set to support customer relationship-building, lead generation goals, content marketing techniques, and inbound and outbound marketing methods.

About V12
As an omnichannel data powerhouse, V12 combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brands’ customers prefer. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel. www.v12data.com 

lbedgood
VP of Marketing V12
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23rd Feb 2016

How to Drive Real-Time Connections with Today’s Consumers

The definition of real-time marketing is evolving. The buzz around Big Data and the age of the “multi-channel, empowered consumer” has made...
Blog
26th Jan 2016

The Marketer’s Guide to Cross-Channel Marketing

According to a new study by Forbes and Turn, 64% of executives surveyed “strongly agree” that data-driven marketing is crucial to success...
Blog
4th Jan 2016

Using data to understand your audience

Data-driven content marketing strategies generates five times more marketing revenue than standard content marketing strategies, according...
Blog
16th Dec 2015

4 Ways to Personalize Your Social Media Marketing

Social media marketing has become an invaluable tool in today’s modern business environment. There are few better ways to connect with your...
Blog
7th Dec 2015

A Key Secret to Increasing Response Rates and Acquiring New Customers (Hint: Data Modeling)

It’s your job to know your customers, what makes them buy and how to find more like them. The hard part of that job has always been...
Blog
4th Dec 2015

Did You Know Multichannel Customers Spend 3-4 Times More? Here’s 6 Ways to Get on Board

At its core, multi-channel marketing is a strategy that blends various communication channels (online, mail, email, social etc.) using...
Blog
16th Nov 2015

In 2016, the Customer Experience Will Separate the Winners from the Losers

We recently published a post with our predictions for marketing trends in 2016 . One of the key trends gaining in momentum is the...
Blog
4th Nov 2015

Life Stage Marketing: 3 Examples of Targeting Consumers When it Matters Most

What do a newly married couple, a recent college graduate, and an expectant mom all have in common? Yes, this sounds like the beginning of...
Blog
27th Oct 2015

How to Target and Win Over Today’s Connected Retail Consumer

Targeting and acquiring today’s connected retail consumer has never been more challenging. Mobile commerce continues to rise, making it...
Blog
13th Oct 2015

Three Ways to Prepare Your Email Marketing for the Holidays

It happened today- I wasn’t expecting it- but it happened. I received an email promoting the holidays. It’s September! But, hey, no better...
Blog
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