Michelle Spaul is a customer experience and change consultant, guiding leaders who want to use CX as a lever to enhance business performance. She believes successful CX management engages people, culture and governance before data and IT. Read more or get in touch at https://customerexperienceconsultant.co.uk or https://www.linkedin.com/in/michelle-spaul-customerexperience/

Leigh Hopwood is a business and marketing leader who works with organisations of all sizes to transform their approach to business through improved marketing by putting the customer first. Find out more or get in touch at https://reddmarketing.co.uk or https://www.linkedin.com/in/leighhopwood/.