Len Shneyder
Member Since: 1st Aug 2011
Product Marketing Mgr. IBM
15th Sep 2011
Digital marketing: How to use customer data to improve personalisation
Len Shneyder of IBM Enterprise Marketing Management Group looks at how firms can use customer data to improve personalisation and...
Data
18th Aug 2011
Social media: How to use customer data to improve personalisation
Len Shneyder looks at how firms can use customer data to improve personalisation and integration in a marketing campaign. So far, Len has...
Data
4th Aug 2011
Landing pages: How to use customer data to improve personalisation
Len Shneyder looks at how firms can use customer data to improve personalisation and integration in a marketing campaign. Last time, Len...
Ecommerce