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Leslie Cottenje
Leslie Cottenje
Member Since: 30th Aug 2015
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Hello! I am one of the co-founders and CEO of Hello Customer. I've been working on customer experience projects for over 8 years now, first primarily focused on digital experiences, but soon realised it goes right into the heart of a company. That is why I co-founded and co-created Hello Customer, an intelligent feedback and engagement technology platform, driving revenue and growth from engaged customers.

Leslie Cottenje
CEO Hello Customer Hello Customer
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17th Feb 2017

Beyond NPS validity - a culture of change

There is a lot of debate out there about the value and validity of NPS. It's said to be an unproven method, without actual correlations...
Blog
17th Aug 2016

NPS: Should you ask more than two questions?

A few days back I followed a discussion in a LinkedIn group for NPS professionals about asking two or more questions in NPS surveys. From...
Blog
9th Jun 2016

Net Promoter? It's not about the score!

In companies that use NPS, there has been a tendency to focus on the score. To fuss about the score, incessantly, and to pay no attention...
Blog
24th May 2016

Why negative customer feedback is positive

Bill Gates once said "Your most unhappy customers are your greatest source of learning". We couldn't agree more. Imagine if Gates never...
Blog
30th Mar 2016

A cherished customer is a happy customer

One thing we all know about women is that we like to feel cherished. The minimum we need is for our husbands to remember our birthday, when...
Blog
8th Mar 2016

Podcast! MeUndies - Maximizing the customers comfort

MeUndies is a lifestyle brand that has transformed the way in which people perceive and buy their basics. Known as an online store offering...
Blog
4th Mar 2016

Don't fear your detractors

The Net Promotor System (NPS) allows you to listen to your customers and collect their feedback at the same time. Lots of companies have...
Blog
1st Mar 2016

Dear retailer, e-commerce will not kill you!

Retail is hurting. Retail is a dying breed. Retail is being eaten by e-commerce. That’s what we’ve been reading in the media. And many...
Blog
29th Feb 2016

The importance of customer centricity

Customer Centricity, a term that seems to be the Holy Grail for every organization in the world. You can find it on their websites, it's...
Blog
26th Feb 2016

Happy customers? Never assume, always ask

As a company, you are an expert in your field. You live with your products and/or services every day. You’re proud of what your...
Blog
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