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Lior Arussy
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Member Since: 11th Jun 2009
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Lior Arussy
Co-founder, Imprint CX, LiorArussy.com
  • Articles
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8th Nov 2021

The six questions your CEO will ask before CX transformation is approved

It was a successful meeting. All the executives in attendance including your CEO complimented you on a well thought-out and presented...
Engagement
1st Sep 2020

Five ways to discover your company's true purpose and values during COVID-19

As we go through COVID-19 it is easy to be swept by the pandemic and all its ecosystem of impact on your healthy, emotions, finances and...
Engagement
18th May 2020

How are customer personas changing and how do companies create value for them?

The unprecedented nature of COVID-19 and its devastating economic impact caught everyone by surprise. There was no textbook on how to...
Strategy
15th Nov 2012

10 steps to successful customer journey mapping

Is there something wrong with your customer journey mapping methodology? Lior Arussy outlines 10 steps to help you get the biggest impact...
Engagement
10th May 2012

Customer experience mismanagement: Three steps to a cynical company culture

Cynicism kills performance, morale, engagement, innovation and profits. Are you trying to kill it or encourage it? Cynicism requires a...
Management
6th Feb 2012

Culture shock: Cynical staff are killing your customer experience

Lior Arussy warns of one of the consequences of the economic climate that businesses may not account for. We are living through one of the...
Sales performance
13th Jan 2012

Lessons from Verizon's convenience fee furore: Sales culture v customer culture

Lior Arussy looks at what the reaction to Verizon's convenience fee tells us about the difference between sales culture and customer...
Management
15th Dec 2011

Six ways to lose a $12,000-a-year customer

Using personal experience, Lior Arussy provides six handy tips on how to destroy a relationship with a brand loyal customer. Yes, I finally...
Management
3rd Nov 2011

When customers become costs: How to tell if you're a sales-centric organisation

Lior Arussy explains why sales-centric organisations are selling, despite the customers... I used to believe that it is impossible to sell...
Engagement
6th Oct 2011

An open letter from a CEO to customer experience practitioners

Lior Arussy puts himself in the shoes of a CEO to pen an open letter commenting on the behaviour of customer experience practitioners and...
Engagement
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