Lior Arussy and Ed Murphy and Sean McDade

Member Since: 4th Apr 2022
Lior Arussy, a global customer experience transformation expert, author of 8 books including Next Is Now (2018).
Ed Murphy, co-founder and president of Imprint CX, a modern marketing and customer experience services company.
Sean McDade, founder and CEO of PeopleMetrics a leading customer-centric culture company and the author of Pharma Customer Experience (2022).
Imprint CX
5th Apr 2022
What are high-impact customers and why do they represent the next evolution in CX?
Customers are and always have been different and segmented. Do airlines treat their 100,000-mile fliers the same as those who fly a couple...
Loyalty