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Lior Arussy and Ed Murphy and Sean McDade
lior mcdade
Member Since: 4th Apr 2022

Lior Arussy, a global customer experience transformation expert, author of 8 books including Next Is Now (2018).

Ed Murphy, co-founder and president of Imprint CX, a modern marketing and customer experience services company.

Sean McDade, founder and CEO of PeopleMetrics a leading customer-centric culture company and the author of Pharma Customer Experience (2022).

Lior Arussy and Ed Murphy and Sean McDade
Imprint CX
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5th Apr 2022

What are high-impact customers and why do they represent the next evolution in CX?

Customers are and always have been different and segmented. Do airlines treat their 100,000-mile fliers the same as those who fly a couple...
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