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Lior Arussy
lior
Member Since: 11th Jun 2009
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Lior Arussy
Co-founder, Imprint CX, LiorArussy.com
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5th May 2011

The sales experience: Stop selling, start innovating?

Lior Arussy ponders the problems of trust and sales people - what does it mean for redesigning sales and the role of the sales person? Here...
Engagement
24th Jan 2011

Customer experience 2.0: Tell an inspiring story and engage every employee

Customer experience 1.0 was a quixotic effort that resulted in very little change. So an important characteristic of customer experience 2...
Engagement
13th Jan 2011

A blueprint for customer experience 2.0?

"We are tired of the entertainment," is the statement we heard from a chief customer officer of a major European mobile provider. It was a...
Engagement
3rd Dec 2010

The five customers you must satisfy to make 2011 a success

The Wall Street Journal recently identified the 'just-in-time consumer' as a new customer type that has been shaped by the recession. But...
Data
28th Oct 2010

Voice of the customer is not customer experience management!

A voice of the customer programme is but one important component in a customer experience management strategy. Here, Lior Arussy lists the...
Voice of the Customer
9th Aug 2010

Customer experience lessons from Japan

Lior Arussy discusses the disparity between the Japanese and Western customer experiences - and highlights the four things we can learn...
Engagement
23rd Jun 2010

Customer experience: It’s a strategy not a complaint reduction programme

Lior Arussy outlines the six milestones of a customer experience strategy, as he attempts to clear up the confusion he believes is...
Engagement
7th Jun 2010

Executives and experience: The two chief challenges for social CRM?

I recently attended a panel at SAP annual conference SAPPHIRE NOW in Orlando, where the subject of social media and social CRM was...
CRM
10th May 2010

The profit and opportunity of customer experience

Is the investment in customer experience worth it? Will it deliver a long-term benefit and payoff? Let me frame my answer - which you’ve...
Sales performance
26th Apr 2010

Five customer experience lessons from the volcanic cloud

Regular MyCustomer.com contributor Lior Arussy was one of the many victims of the volcano ash cloud, stranded in the UK while waiting for...
Sales performance
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