The consumer marketplace has historically been architected to concentrate all goods and services in one central place where all consumers will come to buy. Technology has reached a point where it allows this architecture to be turned on its head. It allows each individual to concentrate his/her profile and preferences in one location and control its access by vendors of goods and services. You might call it a marketplace of ONE. An article in CRM Guru "The Future of CRM" a few months ago speaks essentially the same language.
The Intermediary which builds the platform that enables the individual consumer to aggregate her information as well as permits them to control its commercial access to their advantage - and which earns her trust - imagine its position in the marketplace. We are building just such an intermediary. Lets see if it works!