Michael is deeply involved with McKinsey’s sales and channel work and is a leader within the Marketing & Sales Practice in Europe. His work with industrial, high-tech, and automotive businesses spans a broad range of marketing and sales issues, including sales growth, multichannel management, pricing, and brand positioning.

Drawing on his deep understanding of marketing and sales, Michael advises clients on achieving above-market growth through comprehensive go-to-market transformations, introduction of digital channels, restructuring of sales organizations, design and implementation of systems for margin and revenue management, and the development and implementation of innovative pricing strategies.