loriwagoner

Member Since: 5th Jun 2014

Blogger

Bio

Lori Wagoner is an independent content strategist who gives online marketing advice to small businesses. Lori has blogged at Tweak Your Biz, Customer Think, Business2Community, and many other business and tech blogs. Feel free to send her a friend request on Facebook :)

loriwagoner

Community Manager Inbound Junction

23rd Mar 2023

The quick guide to UCaaS for SMBs

Since the COVID-19 pandemic, the average workplace has shifted to remote work. The importance of effective communication remains crucial...

Blog

12th May 2019

Can retailers focus on customers across channels?

Online retail is an increasingly central part of the industry as more consumers shop on the web . But even today’s ecommerce merchants must...

Blog

1st Aug 2018

4 ways to ease your customer retention woes

The typical marketer spends her days worrying about acquisition cost, conversion rate, click-through rate, and so on. In other words,...

Blog

1st Jul 2018

Why customers walk - er, click - past your store

With the economy touching new heights and talk of the retail apocalypse slowly winding down, retailers finally have a reason to crack a...

Blog

26th May 2018

How to adapt to the ever-evolving customer journey

The customer journey, or buyer’s journey, is a fascinating concept. While the basic elements have remained more or less the same for...

Blog

23rd Mar 2018

Creating ‘pop-up’ experiences beyond digital

While online businesses certainly have their fair share of perks, they have a distinct disadvantage when it comes to customer engagement...

Blog

11th Mar 2018

How to give your customers exactly what they need

The modern marketing machine is all about the customer. Each piece of content and every advertising campaign is designed to give customers...

Blog

4th Jan 2018

Debunking the myth of the price-conscious consumer

In microeconomics, the Utility Maximization Problem is one that every consumer invariably asks herself when buying a commodity: “How can I...

Blog

5th Dec 2017

Why educating customers is the new selling

"They won't buy what they don't know about." Many would argue that the traditional approach to selling is dead. The truth of the matter is...

Blog

15th Jun 2017

How to fuel customer success with webinars

“Customer success” is essentially the process of guiding customers from point A all the way to point Z in one, seamless, enjoyable...

Blog

The quick guide to UCaaS for SMBs

Can retailers focus on customers across channels?

4 ways to ease your customer retention woes

Why customers walk - er, click - past your store

How to adapt to the ever-evolving customer journey

Creating ‘pop-up’ experiences beyond digital

How to give your customers exactly what they need

Debunking the myth of the price-conscious consumer

Why educating customers is the new selling

How to fuel customer success with webinars

Disjointed digitisation damaging customer support

How Ticketmaster can improve customer experiences

CRM: What can Sainsbury’s tiger bread tale...

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