Lynda Kershaw
Member Since: 3rd Mar 2016
Blogger
Lynda Kershaw is marketing manager at software and services company Macro 4, a division of UNICOM Global. A marketer with over twenty years' experience, Lynda helps organisations use technology to personalise customer interaction, improve customer experience and make a painless transition to digital communications. www.macro4.com
Marketing Manager Macro 4
27th Feb 2018
Pixabay Creative Commons Creating a frictionless customer experience is currently high on many company agendas. Do it successfully and you...
Blog
10th Apr 2017
By 2019 over a quarter of the world’s population will be using mobile messaging apps and for many of us it is now our preferred method of...
Blog
24th Nov 2016
A recent study from research firm IDC suggests that CEOs are taking greater responsibility for customer communications and upping spend on...
Blog
25th Jul 2016
Pixabay ‘Individualisation’ or ‘individualised marketing’ is one of the popular marketing buzz phrases doing the rounds currently. While...
Blog
25th May 2016
Less than one in five of all businesses are truly ‘high performance’ marketers, according to a study conducted by Salesforce. These top...
Blog
6th Apr 2016
Consumers today are accustomed to being bombarded with ads and sales messages at every turn of their online and offline lives, meaning...
Blog