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David Ford
Member Since: 19th Jan 2015
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I am an experienced engineer, director and corporate adviser with focus on technology sector. I also have operational experience in areas including precision engineering, telecoms software, sensors and instrumentation, plus many completed M&A and fundraising advisory projects within enterprise software, high-tech engineering, telecoms and SaaS. I now work as the Managing Director of Magnetic North. Magnetic North is leading the contact centre in the cloud revolution by providing organisations of every size with a high-availability, secure, enterprise-class solution at a fraction of the cost of traditional systems, together with transparent pricing, out-of-the-box integration and continuous product innovation. This blog looks at how contact service operations and contact centres of every size can realise real business benefits by using cloud-based technology.
David Ford
Managing Director Magnetic North
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12th May 2015

Seven essential features of a marketing integrated contact centre

Customer experience is increasingly becoming the number one concern for the modern marketer. Where previously brand messaging and audience...
Contact centres
18th Aug 2014

Voice recognition + contextual data: The formula for fully automated interactions?

Voice recognition has a bad rap when it comes to contact centres. Many of us have had the frustrating experience of attempting to book a...
Contact centres

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