Bio I am an experienced engineer, director and corporate adviser with focus on technology sector. I also have operational experience in areas including precision engineering, telecoms software, sensors and instrumentation, plus many completed M&A and fundraising advisory projects within enterprise software, high-tech engineering, telecoms and SaaS. I now work as the Managing Director of Magnetic North. Magnetic North is leading the contact centre in the cloud revolution by providing organisations of every size with a high-availability, secure, enterprise-class solution at a fraction of the cost of traditional systems, together with transparent pricing, out-of-the-box integration and continuous product innovation. This blog looks at how contact service operations and contact centres of every size can realise real business benefits by using cloud-based technology.