Professor Malcolm McDonald is a Liveryman of The Worshipful Company of Marketors and is Emeritus Professor of Marketing at Cranfield University. He was a Professor of Marketing & Deputy Director of Cranfield University School of Management until 2003. Previously listed as one of the top ten business consultants in the UK by The Times, Professor McDonald is a visiting professor at business schools all over the UK and has worked with some of the world’s biggest multinational companies.