LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchWebinarsPodcastsGlossaryIndustry news
CX Leader of the Year
Blog
Subscribe to Newsletter
Mark Zwart
Mark Zwart
Member Since: 29th Oct 2018
Website

Mark Zwart graduated in Cognitive and Theoretical Psychology. He focused on imitating human behavior in neural networks. This led to his interest in a numerical approach to consumer behavior and the growth of customer value. For 15 years he has been passionately engaged in marketing intelligence for B2B and B2C companies and for charities. For example, he worked on projects related to customer lifetime value, the optimization of customer contact strategies, customer segmentation, the construction of data warehouses and dashboards, etc. He likes to share his expertise and experiences with others.

Mark Zwart
Senior Data Scientist Graydon
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
6th Jun 2019

Hot tips on how to increase your customer value

Measuring customer value is important, but measurement shouldn't be the end goal - ultimately it should be about increasing customer value...
Data
17th May 2019

How to measure your customer value - and why you must do so

In order to get a good balance between customer value and value for the customer, you first need to know how to determine customer value...
Data
7th Dec 2018

How to couple your 2019 targets with the value of your customer base

That time of year has arrived: objectives and financial forecasts for next year need to be established. This includes the turnover to be...
Data
30th Nov 2018

How to keep the value of your customer base from shrinking

The value of your customer base is crucial to the future of your company. But how do you prevent that value from being compromised? A...
Data
14th Nov 2018

Three ways that the value of your customer base can be misleading

What do you think the value of your customer base says about your company? Before you decide, remember that sometimes a trend can be...
Data
2nd Nov 2018

Why insight into the value of your customer database is crucial - and how to measure it

Do you have insight into the value of your customer database? What are the risks if you don't? And what are the the most important factors...
Data

Most read this week

Loyalty
8th Apr 2021

The Tesla vs Amazon stats that reveal NPS's flaws

by
Dan Collins
Musk Bezos

Trending

Data
9th Apr 2021

How to get great customer insights on the cheap

by
Mark Hall
Loyalty
8th Apr 2021

The Tesla vs Amazon stats that reveal NPS's flaws

by
Dan Collins

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2021 Sift
Sift