Mark Zwart

Member Since: 29th Oct 2018
Mark Zwart graduated in Cognitive and Theoretical Psychology. He focused on imitating human behavior in neural networks. This led to his interest in a numerical approach to consumer behavior and the growth of customer value. For 15 years he has been passionately engaged in marketing intelligence for B2B and B2C companies and for charities. For example, he worked on projects related to customer lifetime value, the optimization of customer contact strategies, customer segmentation, the construction of data warehouses and dashboards, etc. He likes to share his expertise and experiences with others.
Director Of Analytics Graydon
15th Nov 2023
Three ways that the value of your customer base can be misleading
Your customer base holds more information than you might have suspected originally. This information gives you insight into the current...
Data
6th Jun 2019
Hot tips on how to increase your customer value
Measuring customer value is important, but measurement shouldn't be the end goal - ultimately it should be about increasing customer value...
Data
17th May 2019
How to measure your customer value - and why you must do so
In order to get a good balance between customer value and value for the customer, you first need to know how to determine customer value...
Data
7th Dec 2018
How to couple your 2019 targets with the value of your customer base
That time of year has arrived: objectives and financial forecasts for next year need to be established. This includes the turnover to be...
Data
30th Nov 2018
How to keep the value of your customer base from shrinking
The value of your customer base is crucial to the future of your company. But how do you prevent that value from being compromised? A...
Data
2nd Nov 2018
Why insight into the value of your customer database is crucial - and how to measure it
Do you have insight into the value of your customer database? What are the risks if you don't? And what are the the most important factors...
Data