LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchWebinarsPodcastsGlossaryBrand news
CX Leader of the Year 2022
Enter 2022 award2021 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Mark Zwart
Mark Zwart
Member Since: 29th Oct 2018
Website

Mark Zwart graduated in Cognitive and Theoretical Psychology. He focused on imitating human behavior in neural networks. This led to his interest in a numerical approach to consumer behavior and the growth of customer value. For 15 years he has been passionately engaged in marketing intelligence for B2B and B2C companies and for charities. For example, he worked on projects related to customer lifetime value, the optimization of customer contact strategies, customer segmentation, the construction of data warehouses and dashboards, etc. He likes to share his expertise and experiences with others.

Mark Zwart
Director Of Analytics Graydon
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
This user has not started any discussions yet.

Most read this week

Management
24th May 2022

How leaders can develop a service culture

by
Gangadhar Krishna
Any Answers comment Icon 2
service

Trending

Management
24th May 2022

How leaders can develop a service culture

by
Gangadhar Krishna
Any Answers comment Icon 2
Sales performance
24th May 2018

How to qualify a lead in a 10-minute phone call

by
Shweta Jhajharia
Any Answers comment Icon 1
Strategy
11th Apr 2011

Seven marketing lessons we learned from Eddie...

by
Andy Green

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2022 Sift
Sift