Mark Oppermann
Member Since: 28th Nov 2015
5th Jul 2015
Customer communications roundtable: What's hot, what's not, what's next?
We recently brokered a discussion on customer collections strategies and the obstacles the industry needs to overcome. Chaired by...
Technology
29th Oct 2013
The marketing benefits of two-way texting
Strategic use of SMS text messaging is an effective and efficient way of reaching out to customers to increase promises-to-pay and...
Technology
11th Feb 2013
Pre-emptive customer contact: The next frontier in successful customer comms?
Switched-on retailers are looking to embrace not merely automated but 'pre-emptive' customer contact approaches, says Mark Oppermann. The...
Management