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Mark Oppermann
Member Since: 28th Nov 2015
Mark Oppermann
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5th Jul 2015

Customer communications roundtable: What's hot, what's not, what's next?

We recently brokered a discussion on customer collections strategies and the obstacles the industry needs to overcome. Chaired by...
Technology
29th Oct 2013

The marketing benefits of two-way texting

Strategic use of SMS text messaging is an effective and efficient way of reaching out to customers to increase promises-to-pay and...
Technology
11th Feb 2013

Pre-emptive customer contact: The next frontier in successful customer comms?

Switched-on retailers are looking to embrace not merely automated but 'pre-emptive' customer contact approaches, says Mark Oppermann. The...
Management

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