Member Since: 28th Nov 2015
14th Jun 2010
Can you measure brand value?
Mark Stuart explores how to measure brand value - and how businesses can push their brand up the rankings. What's a plain white t-shirt...Strategy
6th Apr 2010
Improving customer service with technology: Imperative or paradox?
Research from the Chartered Institute of Marketing emphasises that while technology is a key way to achieve profitable growth, it is only...Management
5th Mar 2010
Is there a downside to social media metrics?
Businesses are increasingly imposing metrics on social media activity to make it measurable. But is there a danger that this will...Technology
25th Jan 2010
It's time for marketers to look at return on engagement
Mark Stuart examines the need for marketers to start factoring ROE - return on engagement - into their equations. Marketing is often pushed...Engagement
7th Dec 2009
Sustainability: How marketers can take the lead
Social marketing messages need to be more than just well-intentioned, says Mark Stuart - they also need to be clear enough to enable...Strategy
23rd Nov 2009
What is the secret to innovating your way out of the recession?
Contrary to common opinion, the recession is the perfect time to innovate. And, as Mark Stuart examines, most of the firms that are doing...Strategy
19th Oct 2009
Generation Z: New marketing challenges for a new audience
With so much choice out there, generation Z will simply ignore the marketing messages they don't want to hear. So how can marketers engage...Strategy
13th Sep 2009
TV advertising: Do fragmenting audiences mean inevitable decline?
With TV audiences becoming increasingly fragmented and new research indicating that advertising offers poor ROI, Mark Stuart examines the...Strategy
10th Aug 2009
The opportunities and dangers of social marketing
The government has cottoned on to the advantages of social marketing to create camapign engagement and deliver a message without preaching...Channels
29th Jun 2009
Marketing self-regulation: Time for a shake-up?
Laws don't always stop firms from manipulating or misleading customers. But should marketers be worried by new legislation investigating...Strategy