Martin Banks
Member Since: 28th Nov 2015
31st Jan 2013
Cloud Expo: Is Cloud delivery bringing directness to 'customer is always right'?
The latest Cloud Industry Forum survey shows a potentially significant disconnect between the channel vendors and their customers when it...
Technology
15th Nov 2012
Marcus Ruebsam, SAP: "We have created CRM 3.0"
Martin Banks hears how SAP's Hana-with-everything strategy starts with CRM - and what it means for the 'SAP 360 Customer' offering...
CRM
17th Oct 2012
Oracle's number one goal: Identify and exploit customers’ full value
Customer value is what they spend plus how they influence others, which means breaking down sales channel siloes and exploiting social...
CRM
15th Oct 2012
Health services need customer experience management too
Chris Stephens, CEO of iHealth Exchange, explains how its use of social media tools for secure patient/doctor/hospital links works across...
Engagement
4th Oct 2012
Oracle unveils Social Relationship Management Suite
Oracle has, to no-one’s great surprise, entered the social media fray as an important adjunct to its existing efforts in big data analytics...
CRM
1st Oct 2012
Oracle OpenWorld: Everything's coming up Cloudy
Two weeks ago it was Dreamforce; now the Moscone Centre in San Francisco plays host to Oracle OpenWorld - a conference with an over-...
Strategy
27th Sep 2012
Tibco turns customers into fans
One of the common themes about the Cloud is its ability to transform business, so it is always interesting to see it in action. It is even...
Strategy
27th Jun 2012
Huddle embraces iPad to mobilise the social business
Martin Banks examines Huddle's move to add iPads and file recommendation to its content collaboration and management platform. Recent weeks...
Engagement
25th May 2012
Cloudforce: Coffee filters out fighting talk for collaborative message
Salesforce.com's Peter Coffee believes customers don’t want to hear about vendors fighting each other; they want to hear about vendors...
CRM
24th May 2012
Volker Hildebrand: Firms are "damaging" relationships with their interactions
Emphasising SAP’s shift from CRM to CEM, the vendor's VP of CRM solutions explains that "customer experience of the interaction with a...
CRM