LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchPodcastsGlossaryBrand news
CX Leader of the Year 2023
2022 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Martin Banks
Member Since: 28th Nov 2015
Martin Banks
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
31st Jan 2013

Cloud Expo: Is Cloud delivery bringing directness to 'customer is always right'?

The latest Cloud Industry Forum survey shows a potentially significant disconnect between the channel vendors and their customers when it...
Technology
15th Nov 2012

Marcus Ruebsam, SAP: "We have created CRM 3.0"

Martin Banks hears how SAP's Hana-with-everything strategy starts with CRM - and what it means for the 'SAP 360 Customer' offering...
CRM
17th Oct 2012

Oracle's number one goal: Identify and exploit customers’ full value

Customer value is what they spend plus how they influence others, which means breaking down sales channel siloes and exploiting social...
CRM
15th Oct 2012

Health services need customer experience management too

Chris Stephens, CEO of iHealth Exchange, explains how its use of social media tools for secure patient/doctor/hospital links works across...
Engagement
4th Oct 2012

Oracle unveils Social Relationship Management Suite

Oracle has, to no-one’s great surprise, entered the social media fray as an important adjunct to its existing efforts in big data analytics...
CRM
1st Oct 2012

Oracle OpenWorld: Everything's coming up Cloudy

Two weeks ago it was Dreamforce; now the Moscone Centre in San Francisco plays host to Oracle OpenWorld - a conference with an over-...
Strategy
27th Sep 2012

Tibco turns customers into fans

One of the common themes about the Cloud is its ability to transform business, so it is always interesting to see it in action. It is even...
Strategy
27th Jun 2012

Huddle embraces iPad to mobilise the social business

Martin Banks examines Huddle's move to add iPads and file recommendation to its content collaboration and management platform. Recent weeks...
Engagement
25th May 2012

Cloudforce: Coffee filters out fighting talk for collaborative message

Salesforce.com's Peter Coffee believes customers don’t want to hear about vendors fighting each other; they want to hear about vendors...
CRM
24th May 2012

Volker Hildebrand: Firms are "damaging" relationships with their interactions

Emphasising SAP’s shift from CRM to CEM, the vendor's VP of CRM solutions explains that "customer experience of the interaction with a...
CRM
  • Show more

Most read this week

Technology
26th May 2023

Can collaboration combat swivel chair syndrome?

by
Rhys Fisher
Six men in different poses, holding a piece of paper

Trending

Technology
26th May 2023

Can collaboration combat swivel chair syndrome?

by
Rhys Fisher
Engagement
26th May 2023

Reasons to enter CX Leader of the Year

by
Sabine Groven

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
Linked Twitter icon Linked Facebook icon Linked LinkedIn icon Linked Soundcloud icon
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2023 Sift
Sift