Matt Hooper

Member Since: 19th Jan 2016

Blogger

Bio

Matt Hooper, SVP Global Marketing at IMImobile, is an experienced senior enterprise software marketer and general manager, with over 20 years in international marketing, customer experience, product management and business development. He joined IMImobile in 2015 from cloud compliance SaaS provider Cognia. Prior to that he worked with Boston-based Lavastorm Analytics, MDS, Colibria and as a founding executive of service delivery platform pioneer Elata. Matt has also held senior roles at Qualcomm, HP, BT Global, Orange and Parametric Technology. He is a chartered marketer and a certified RFU rugby coach.

Matt Hooper

IMImobile

6th Nov 2017

Why AI doesn’t need to think for itself yet

Despite the hype around AI, machine learning and chatbots, we are a long, long way from developing a genuine artificial intelligence, like...

Blog

25th Jul 2017

Are we nearing the post-app era?

Mobile app install rates are down 38% year-on-year, and app opens down 29% . The average Android app loses 77% of its users within three...

Blog

19th May 2017

Alternatives to the “rip out and replace” strategy

One of the biggest challenges facing organisations today is how to quickly overcome their omnichannel IT challenges without ripping out and...

Blog

20th Apr 2017

Serving today's Millennial customers

Is your customer service experience fit for purpose? As we head deeper into 2017, the Millennial generation is now the largest domestically...

Blog

8th Mar 2017

Looking for quick wins with chatbots?

After 60 years of broken promises, AI is finally delivering. Backed up by the massive parallel processing capabilities of the cloud, and...

Blog

5th Jan 2017

Conversational commerce to transform call centres?

Three reasons why I believe ‘conversational commerce’ will revolutionise the contact centre industry in 2017 and beyond... The internet...

Blog