Matthew Dunn

Member Since: 5th Feb 2016
Blogger
Matthew has been in the Marketing Services Industry for the past 20yrs. Running teams and businesses that help companies across any industry segment to successfully use leading edge Marketing Solutions, Data & Analytics to deliver more relevant and targeted marketing of their brands, all with the key aim of ensuring relevant engagement and so increasing customer loyalty.
Experian
9th Oct 2018
This modern world of social media, smart phones and increasingly sophisticated digital technology has created a marketplace of consumer...
Blog
10th Jan 2018
In general, most marketers feel that using customer and prospect personal information enables them to deliver a better, more personalised...
Blog
31st Jan 2017
The proliferation of data, and the variety of channels from which it comes, present a growing challenge in consistently identifying...
Blog
15th Nov 2016
If there were any doubt that digital skills have become a requirement in every business sector, look no further than fashion. On the face...
Blog
2nd Aug 2016
A barrier that has long been an issue to marketers’ ability to deliver smooth and seamless customer experiences are silos. It’s simple. If...
Blog
20th Jul 2016
In a world that is increasingly connected, customers expect real and authentic interactions with brands. To meet these demands, customer-...
Blog
23rd May 2016
Programmatic advertising, being the latest trend in marketing, attracts a lot of attention and raises the question of what benefits it...
Blog
14th Apr 2016
Much is made of the enhancements in marketing technology that have taken place in recent years, and rightly so. The opportunities for...
Blog
10th Feb 2016
Customer-centricity is hardly a new concept. However, I believe this will become a core theme in marketing for 2016 , as this will be the...
Blog