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Matthew Dunn

Matt Dunn
Member Since: 5th Feb 2016
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Website

Matthew has been in the Marketing Services Industry for the past 20yrs. Running teams and businesses that help companies across any industry segment to successfully use leading edge Marketing Solutions, Data & Analytics to deliver more relevant and targeted marketing of their brands, all with the key aim of ensuring relevant engagement and so increasing customer loyalty.

Matthew Dunn
Experian
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9th Oct 2018

Cross-channel communication: the personal touch

This modern world of social media, smart phones and increasingly sophisticated digital technology has created a marketplace of consumer...
Blog
10th Jan 2018

Data sharing: Where is the value for the customer?

In general, most marketers feel that using customer and prospect personal information enables them to deliver a better, more personalised...
Blog
31st Jan 2017

Data link: connecting with cross-channel consumers

The proliferation of data, and the variety of channels from which it comes, present a growing challenge in consistently identifying...
Blog
15th Nov 2016

Digital skills - essential in sewing up the future

If there were any doubt that digital skills have become a requirement in every business sector, look no further than fashion. On the face...
Blog
2nd Aug 2016

Why silos are the biggest barrier to effective marketing

A barrier that has long been an issue to marketers’ ability to deliver smooth and seamless customer experiences are silos. It’s simple. If...
Blog
20th Jul 2016

Customer experience is king – but marketers still struggle to understand the needs and wants of their audience

In a world that is increasingly connected, customers expect real and authentic interactions with brands. To meet these demands, customer-...
Blog
23rd May 2016

Maximising the potential of programmatic advertising

Programmatic advertising, being the latest trend in marketing, attracts a lot of attention and raises the question of what benefits it...
Blog
14th Apr 2016

Marketing technology has never been more effective – so why are marketers still struggling to reach their customers?

Much is made of the enhancements in marketing technology that have taken place in recent years, and rightly so. The opportunities for...
Blog
10th Feb 2016

Putting people first in 2016

Customer-centricity is hardly a new concept. However, I believe this will become a core theme in marketing for 2016 , as this will be the...
Blog

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17th Jun 2019
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