LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchPodcastsGlossaryBrand news
CX Leader of the Year 2022
2022 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Martin Wright
Member Since: 27th May 2005
Martin Wright
Consulting Director The Infrassistance Company
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
11th Jul 2011

The truth behind integrated direct marketing strategies vs one-off tactical campaigns

Martin Wright unpicks how coordinated contact strategies improve marketing performance and shows how simple response analysis can mislead,...
Strategy

Most read this week

Engagement
17th Mar 2023

Revealed: The 5 factors harming agent experience

by
Nicole Kyle
Any Answers comment Icon 1
Contact centre agent

Trending

Engagement
23rd Mar 2023

Have brands given up trying to improve CSAT?

by
Colin Shaw
Engagement
17th Mar 2023

Revealed: The 5 factors harming agent experience

by
Nicole Kyle
Any Answers comment Icon 1
Strategy
12th Sep 2012

Infographic: Curation for content marketing

by
Natalie Steers
Any Answers comment Icon 1

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
Linked Twitter icon Linked Facebook icon Linked LinkedIn icon Linked Soundcloud icon
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2023 Sift
Sift