If you’re offering a new product or service, consider offering an incentive to early adopters. This can be a great way to get customers for a product or service that might be unproven. The incentive doesn’t even have to be that big (even something like an “early adopter” or “founding member” badge on a social network can work wonders), depending on what the primary offer is. (Obviously, the more expensive the offer, the better the incentive should be.) I did the same thing to get more signups for 3DS Emulator.