Mhickman

Member Since: 16th Apr 2008

Bio

Customer research, data analysis and business decisions consultant working in B2C CX and B2B marketing. Set up Davies Hickman Partners in 2007. Was MD of The Henley Centre (now Kantar Futures), part of WPP. BEc, MBA, CIM, MMRS (LinkedIn). Judge Institute of Customer Service Awards.

Marcus Hickman

Director Davies Hickman Partners

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22nd Aug 2018

Why are we witnessing the 'averagisation' of customer service?

Consumer perceptions of customer service offered by most businesses across most sectors are broadly similar and middling – in other words,...

Management

15th Jun 2017

Six ways to make consumer reviews more useful for your company and the customer

Online consumer reviews are becoming more popular. In the past, products with high sales would have had only a handful of reviews, but...

Voice of the Customer