LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchPodcastsGlossaryBrand news
CX Leader of the Year 2023
2022 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Michael Hinshaw
Michael Hinshaw, founder and President of McorpCX
Member Since: 8th Jun 2004
Columnist
Twitter
LinkedIn
Website

Michael Hinshaw is Founder and President of McorpCX, a customer experience consultancy and services firm based in the San Francisco area, working with enterprises across the globe. An innovative executive, speaker, educator, and best-selling author, he has been recognized by leading analysts as a digital transformation and customer experience pioneer and has been named to over a dozen “Global CX Thought Leaders” lists. For more information, connect with Michael on LinkedIn, or follow him on Twitter.

Michael Hinshaw
Founder and President McorpCX
  • Articles
  • Columnist Posts
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
22nd Feb 2023

Human-centric design: Digital transformation should start with people

Companies are investing heavily in digital transformation, with a Research and Markets report projecting the global market to be just over...
Management
18th Aug 2022

Managing customer experience means managing for change

We’re midway through yet another topsy-turvy year. Or two. Or… actually… at this point it doesn’t matter how long it’s been. Because while...
Engagement
9th Aug 2022

Listening to customers is still your best long-term CX strategy

Customers are your best source of business and market insights. By listening to them, you can learn what they want and need from your...
Voice of the Customer
19th Jul 2022

Re-skill, up-skill and transform your workforce - or fall foul of a CX skills gap

Whether it’s new technology, geopolitical unrest, a competitive threat or, oh, let’s say… a pandemic… change and disruption is an unwelcome...
Engagement
11th May 2022

Hyper-personalisation: The future of customer experience?

According to Salesforce’s 2020 State of the Connected Customer report, nearly 70% of business customers and over half of consumers want...
Engagement
8th Apr 2022

The four most common customer journey mapping activation gaps

Customer journey mapping is one of the core tools in the customer experience professional’s tool kit - and with good reason; they help...
Engagement
3rd Mar 2022

The six most popular ways to drive proactive customer engagement

Done right, proactive customer engagement makes it easy for customers to engage with your brand, and it improves customer experience in the...
Engagement
5th Feb 2021

Five CX actions to help you adapt today - and five to prepare you for tomorrow

Customer experience is all about understanding and responding to customer and employee expectations in ways that drive business results...
Loyalty
5th Jan 2021

What customer experience professionals can learn from entrepreneurs

Entrepreneurs and startups intuitively understand the need to connect their products and services to the needs of the market - because if...
Loyalty
17th Dec 2020

The upside of customer experience improvement in economic downturn

There's not a lot of upbeat coverage in the media today. Business closures, social distancing woes, stock market gyrations — it feels like...
Loyalty
  • Show more

Most read this week

Strategy
26th May 2023

Overcoming challenges in your ‘Dear CEO’ letter

by
John Aves
A hand writing on a piece of paper

Trending

Technology
26th May 2023

Can collaboration combat swivel chair syndrome?

by
Rhys Fisher
Engagement
26th May 2023

Reasons to enter CX Leader of the Year

by
Sabine Groven
Strategy
26th May 2023

Overcoming challenges in your ‘Dear CEO’ letter

by
John Aves

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
Linked Twitter icon Linked Facebook icon Linked LinkedIn icon Linked Soundcloud icon
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2023 Sift
Sift