Michael Hinshaw

Member Since: 8th Jun 2004
Columnist
Michael Hinshaw is Founder and President of McorpCX, a customer experience consultancy and services firm based in the San Francisco area, working with enterprises across the globe. An innovative executive, speaker, educator, and best-selling author, he has been recognized by leading analysts as a digital transformation and customer experience pioneer and has been named to over a dozen “Global CX Thought Leaders” lists. For more information, connect with Michael on LinkedIn, or follow him on Twitter.
Founder and President McorpCX
22nd Feb 2023
Companies are investing heavily in digital transformation, with a Research and Markets report projecting the global market to be just over...
Management
18th Aug 2022
We’re midway through yet another topsy-turvy year. Or two. Or… actually… at this point it doesn’t matter how long it’s been. Because while...
Engagement
9th Aug 2022
Customers are your best source of business and market insights. By listening to them, you can learn what they want and need from your...
Voice of the Customer
19th Jul 2022
Whether it’s new technology, geopolitical unrest, a competitive threat or, oh, let’s say… a pandemic… change and disruption is an unwelcome...
Engagement
11th May 2022
According to Salesforce’s 2020 State of the Connected Customer report, nearly 70% of business customers and over half of consumers want...
Engagement
8th Apr 2022
Customer journey mapping is one of the core tools in the customer experience professional’s tool kit - and with good reason; they help...
Engagement
3rd Mar 2022
Done right, proactive customer engagement makes it easy for customers to engage with your brand, and it improves customer experience in the...
Engagement
5th Feb 2021
Customer experience is all about understanding and responding to customer and employee expectations in ways that drive business results...
Loyalty
5th Jan 2021
Entrepreneurs and startups intuitively understand the need to connect their products and services to the needs of the market - because if...
Loyalty
17th Dec 2020
There's not a lot of upbeat coverage in the media today. Business closures, social distancing woes, stock market gyrations — it feels like...
Loyalty