Michael Hinshaw

Member Since: 8th Jun 2004
Columnist
Michael Hinshaw is President / CEO of McorpCX, a customer experience research, brand and strategy consultancy based in the San Francisco area. An innovative executive, consultant and educator, he has over 20 years’ experience in marketing, brand and management consulting. His perspectives on creativity and business performance measurement have been honed through the lenses of brand, touchpoint and customer experience mapping. For more information, view his blog on Customer Experience, or follow Michael on Twitter.
Founder and President McorpCX
11th May 2022
According to Salesforce’s 2020 State of the Connected Customer report, nearly 70% of business customers and over half of consumers want...
Engagement
8th Apr 2022
Customer journey mapping is one of the core tools in the customer experience professional’s tool kit - and with good reason; they help...
Engagement
3rd Mar 2022
Done right, proactive customer engagement makes it easy for customers to engage with your brand, and it improves customer experience in the...
Engagement
5th Feb 2021
Customer experience is all about understanding and responding to customer and employee expectations in ways that drive business results...
Loyalty
5th Jan 2021
Entrepreneurs and startups intuitively understand the need to connect their products and services to the needs of the market - because if...
Loyalty
17th Dec 2020
There's not a lot of upbeat coverage in the media today. Business closures, social distancing woes, stock market gyrations — it feels like...
Loyalty
1st Dec 2020
In a post-COVID world, the future is full of obvious challenges and less obvious opportunities. In this fast-changing environment, most...
Loyalty
22nd Sep 2020
No matter who you are or what your financial needs are - consumers and businesses alike - you need an institution to help you manage your...
Loyalty
9th Sep 2020
Things got really strange really fast, didn’t they? I’m sure that like me, most of you are still processing what all this means – and how...
Loyalty
24th Aug 2020
Customer experience leaders are documented to have greater top- and bottom-line growth than those who haven’t made customer experience...
Engagement