Michael Plimsoll

Member Since: 30th Aug 2016
Blogger
Mike is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and analytics. He currently works as an Industry Marketing Director at Adobe.
Industry Marketing Director Adobe
10th Oct 2016
Welcome to this third installment of my series on the customer journey. In the first article of this series, we covered the awareness stage...
Blog
28th Sep 2016
Welcome back to my series on the customer journey. In Adobe’s most recent annual EConsultancy Survey, the majority of financial services...
Blog
15th Sep 2016
Welcome back to my series on the customer journey. As I explained in the intro article , the traditional sales funnel model is no longer...
Blog
5th Sep 2016
A clever ad campaign is no longer enough. Nor is one channel enough to deliver a great customer experience. You have to deliver that...
Blog