LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchWebinarsPodcastsGlossaryBrand news
CX Leader of the Year 2022
Enter 2022 award2021 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Michael Plimsoll
Michael
Member Since: 30th Aug 2016
Blogger
Twitter

Mike is a seasoned innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and analytics. He currently works as an Industry Marketing Director at Adobe. 

Michael Plimsoll
Industry Marketing Director Adobe
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
10th Oct 2016

Examining stage three of the customer journey: Multichannel simplicity

Welcome to this third installment of my series on the customer journey. In the first article of this series, we covered the awareness stage...
Blog
28th Sep 2016

Examining stage two of the customer journey: Acquisition

Welcome back to my series on the customer journey. In Adobe’s most recent annual EConsultancy Survey, the majority of financial services...
Blog
15th Sep 2016

Examining stage one of the customer journey: Awareness

Welcome back to my series on the customer journey. As I explained in the intro article , the traditional sales funnel model is no longer...
Blog
5th Sep 2016

Why the customer journey is replacing traditional sales funnels

A clever ad campaign is no longer enough. Nor is one channel enough to deliver a great customer experience. You have to deliver that...
Blog

Most read this week

Loyalty
11th Aug 2022

Emotional attachment is the key to customer growth

by
Zhecho Dobrev
Emotional attachment

Trending

Engagement
8th Aug 2022

To be a successful CX leader, don't be a Boris

by
Neil Davey
Any Answers comment Icon 1
Loyalty
11th Aug 2022

Emotional attachment is the key to customer growth

by
Zhecho Dobrev

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2022 Sift
Sift