Michael brings more than 18 years of experience working in customer and loyalty analytics. In his role as Chief Analytics Officer, he helps Ecrebo's retail customers better utilise real-time data to generate impactful consumer insights. Michael has previously worked as Vice President of Aimia’s Analytics division in Canada; Head of Aimia’s Analytics division for EMEA; and Head of Shopping Experience for dunnhumby. Michael forms part of the Ecrebo senior leadership team where he has input into the overall running and strategic direction of the company.