Michael R Solomon
Member Since: 22nd Mar 2021
Michael R. Solomon is professor of marketing in the Haub School of Business at Saint Joseph's University and he resides in Philadelphia, PA. He advises global clients in leading industries on marketing strategies to make them more consumer-centric. He is the author of several leading textbooks on marketing, consumer behavior, advertising and social media. His latest book is The New Chameleons: How to Connect with Consumers Who Defy Categorization.
Professor of Marketing Saint Joseph's University
23rd Mar 2021
The party’s over folks! We didn’t appreciate it then. But in “the good old days” (say, a few decades ago), marketers had it pretty easy...Strategy