Mike Richardson

Member Since: 29th Jun 2006
Mike Richardson - Managing Director, Maximizer EMEA
As Managing Director (EMEA), Mike is charged with leading and delivering the marketing, sales, service and operational strategy for the EMEA region, alongside the management of the Certified Solutions Provider network.
Mike joined Maximizer Software in 2000, by which time he already had extensive experience in key operational roles in IT infrastructure, engineering and systems management.
Since then he has headed up several areas of the Maximizer EMEA to gain a full perspective of the business, its functions and processes, as well as an incredible depth of knowledge of Maximizer CRM and the value CRM can bring to business growth. Through this he has gained a true understanding of how to help other SMEs grow and succeed through the use of CRM.
About Maximizer
Grow with Confidence. Grow with Maximizer Personalised CRM.
We make enabling your success our top priority. That’s why we’re committed to helping each of our customers achieve outstanding results.
With top-rated tools for contact management, lead management and customer service, Maximizer CRM gives businesses everything they need to grow – all in one place.
Since 1987, more than 1 million users – and over 120,000 companies, have trusted us to help them boost their corporate bottom line.Today, Maximizer is a global company with offices in five countries plus an international network of Certified Solution Providers.
We constantly innovate to ensure our customers can become more successful. Time and time again, they tell us that our exceptional service sets us apart as a market leader in CRM. And that feedback keeps us focused on making planning, selling and management ever easier – to help our customers get rapid results.
For more information, please visit:www.maximizer.com
Managing Director Maximizer Software Ltd.
13th Jun 2016
Five questions to ask yourself about the new customer journey
Today’s dramatic shift in buyer behaviour is challenging conventional ways of doing business in almost every sector. Most companies do not...
Channels
17th Feb 2015
Why determining customer lifetime value is critical to profitability in the digital age
In the modern digital age, you may think that making the maximum use of every available channel is the way forward, but in reality,...
Voice of the Customer
25th Mar 2014
Six steps to smarter inbound marketing
Gone are the days of customers waiting for companies to approach them via traditional outbound marketing channels. In fact, in the internet...
Strategy
12th Nov 2012
Mobile CRM: Why is adoption so slow?
A new report reveals that businesses aren't upgrading from CRM to mobile CRM anywhere nearly as quickly as anticipated. And findings...
CRM