Member Since: 9th May 2016
Peter is an award winning expert in using a combination of data and behavioural sciences to lead transformation in the field of Experience Management (XM); encompassing Customer Experience (CX), Employee Experience EX) and Partner Experience (PX) .
Over the last 3 years, Peter has been focussed on using a Predictive Behavioural Analytics to both better predict customer / employee behaviour, and to quantify the impact on the bottom line.
Peter has also been named as CX Stars 2021 Top 50 CX Influencer.
Founder XMplify Consulting Ltd
22nd Sep 2017
A lot is being said about Artificial Intelligence (AI) as an enabler to great Customer Experience (CX) at the moment and it’s easy to see...Blog
31st Jul 2017
Why do some people make ‘illogical’ decisions, even when they think they are being rational and consciously weighing up their options? Is...Blog
10th Jun 2016
I was speaking at a conference a little while ago and took the opportunity to talk about using Big Data to market effectively to smart...Blog