Member Since: 26th Jun 2001
Having worked in North America, Europe and the Middle East with over 15 years of Strategic and Operational expertise in Customer Experience, Business Transformation and Analytics.
Customer Experience: Managing design and development of web and mobile application features in response to customer behavior and interaction across industry verticals. Leveraging insights from usability studies, experiments and surveys to drive engagement.
Business Transformation: Leading platform migrations across 25+ international countries with least impact to operations and ensuring business continuity and contingency plans are in place.
Information: Aggregating structured and unstructured data to solve problems, build use cases and run experiments, facilitating product development and business process improvements.
19th Apr 2011
Social media: How to create a 'trust network' for your brand
Sami Siddiqui looks at how brands are creating 'trust networks' to reach new audiences, and what we can learn from them. I talk, therefore...Loyalty