Musa brings over two decades of customer experience, design, strategy, product, and implementation expertise to organizations of all shapes and sizes. He obsesses with helping brands adopt a culture and continuous practice of customer-centric decisions and actions. 

His passion for building and executing winning strategies that create world-class customer experiences are exhibited in successfully designing and engineering solutions that have enhanced customer trust and loyalty.

In 20218, he was recognized with an Impact Award by the Customer Experience Professional Association (CXPA) for his leadership in driving customer experience efforts for Genesys and for contributions to the customer experience practice.