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MyCustomer Newsdesk
Member Since: 28th Nov 2015
MyCustomer Newsdesk
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29th Jun 2009

Email marketing leads customer engagement efforts

What role is there for customer engagement within the current economic climate? The latest Online Customer Engagement Report provides...
Engagement
29th Jun 2009

What is customer engagement?

Building up customer engagement involves defining what your company stands for and orchestrating customer interactions like a perfect...
Engagement
29th May 2009

Every penny counts: Consumer spending in the recession

While it may not be surprising that consumers are cutting back on their spending to save costs during the credit crunch, even those who are...
Data
29th May 2009

Creating intelligence-driven corporate performance

Business intelligence enables organisations to realise the value of their information but this is now being linked to corporate performance...
Technology
29th May 2009

Interview: New ICS chief on putting customers at the heart of your business

Customers should be at the heart of every organisation, says Jo Causon, the new chief executive of the Institute of Customer Service (ICS...
Management
27th May 2009

Measuring Facebook's marketing potential

With Facebook still among the dominators of the social networking scene, marketers are now looking for better insight into how consumers...
Channels
27th May 2009

NEWS IN BRIEF: Customer experience strategies rise up agenda

A new report has revealed that customer experience strategies are increasingly a part of organisations' agendas, with investment even...
Sales performance
26th May 2009

Quick tips for getting more from less to improve the customer experience

Be bold, be savvy and focus: these are the three steps that can help firms get more from less to improve the customer experience, according...
Sales performance
22nd May 2009

Branding blunders: When the truth hurts – Ratner’s

When Gerald Ratner gave a speech poking fun at the poor quality of his company's products it led to serious repercussions for the business...
Strategy
22nd May 2009

Contact centre outsourcing: Costs vs customers?

The outsourcing of contact centre duties is on the rise again. But are firms overcoming their preconceived notions about providers and...
Contact centres
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